As an author, one must realize that people really do judge books by their cover and the title of your book is paramount to the profits you will make if it sells. If you ever read the titles of the American Management Association you will note how dry some of the titles are and how they actually turn you off and make you think that sounds boring.
Let us go through a little case study. Below are the sample titles, I have chosen for a series of Business eBooks that I am working on. I know that no one will wish to read the eBooks or purchase them unless the titles capture or hook the reader. If I want to get any of them published, I had better make sure that I clearly define my work, without narrowing the niche so tight that no one will buy it. Below are some sample titles to read thru and then we can discuss what we have learned:
1.) Change Management - Averting the Chaos and Understanding What is Really Happening During this Time of Turmoil, Designed for Organizations, Agencies and Businesses of All Sizes
2.) Customer Service - Developing a Personalized Strategy to Energize Referrals and Keep Your Customers Coming Back in Waves
3.) The Entrepreneurial Advantage - Take It! Insight from a Retired Entrepreneurial Over Achiever - Step by Step Strategies to Turbo Charge Any Size Company and Go All the Way
4.) Business Strategies & Systems Thinking A Look Into the Secret Efficiencies of Finite Capacity Scheduling Models as Applied to Small Business
5.) How to Buy a Franchise Business: Step-by-Step Guide to Investing in a Franchised Outlet
6.) Marketing Magic and Market Share Management - Developing a World Class Marketing, Branding and Grass Roots Strategy for Peanuts
7.) Non-MBA Business Management Strategies - Secret Strategies to Propel Your Small Business without an MBA
8.) Over Regulation in America - How Government Regulators are Crippling America's Growth
9.) Sales Management Strategies - Sales People are a Different Breed - Learn the Secrets into Harnessing this Powerful Personality to get Quantifiable Results on Your Time Schedule
10.) Sales Training Tips from the Real World: Overcoming the Barriers of the Dominant Sales Personality to Teach them the Techniques and Relationship Strategies to Win for Your Company's Bottom Line
11.) Winning at the Sales Game - Tips, Techniques and Tactics to Turbo Charge Your Sales and Top Your Customer's Expectations During the Sales Process
12.) Strategic Planning for the Entrepreneurial Start-Up - Turn Your Business Planning into an On-going Planning Process without Losing the 'Entrepreneur's Edge'
13.) The Case for Outsourcing and Off Shoring - Considering the Importance of Free Markets, Free Trade and Profits and How These Realities can Make or Break Your Company's Future
14.) Understanding the Franchise Business Model - The Greatest Business Format Ever Created is Often the Most Misunderstood - Dive into the Philosophy, Economies of Scale and Branding of Modern Day Franchising
15.) Choosing the Best Franchise for You - Strategically Selecting the Best Business Situation for Your Lifestyle, Skills Sets, Financial ability and Future - Navigating the Maze of Sales Tactics, Disclosure Documents and PR Hype
Now then, while all this is fresh in your mind, consider some of the books you are planning to write and revise the titles to hook the reader into desiring to read your book. One interesting thing about author's titling their books is that often the publisher will re-title them, but that is okay. Remember a good title also hooks the publisher into considering the market that will be most apropos to purchasing the completed product.
L. Winslow is an Economic, Political and Technology Advisor to the Online Think Tank, a Futurist and retired entrepreneur http://www.worldthinktank.net Currently Mr. Winslow is planning a bicycle ride from Canada to Mexico and in Spring across the US from San Diego to Virginia Beach to raise money for charity. Previously he was a track star athlete, private pilot, involved in politics, community volunteerism and a Franchising Founder. Mr. Winslow has chosen 100 titles of Books he wishes to write and has completed ten thus far. The subjects include; Community Planning, Future Tech, Franchising, Small Business, and Third World Issues.
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